in WordPress

How to Decrease Your Bounce Rate

Set Realistic Expectations: Benchmark Averages for Bounce Rates

  • Content Websites: 40-60%
  • Lead Generation: 30-50%
  • Blogs: 70-98%
  • Retail Sites:  20-40%
  • Service Sites: 10-30%
  • Landing Pages: 70-90%

Attract the Right Visitors

  • Choose the right keywords to match your content — not just to attract the most number of visitors.
  • Create multiple landing pages with unique content and keywords for your different buyer personas.
  • Maintain top rankings for branded terms.
  • Write attractive, useful meta descriptions for search engine users.
  • Improve targeting of online advertising campaigns.

Enhance Usability

  • Make your text readable through sensible organization and the use of larger fonts, bulleted lists, white space, good color contrast, and large headlines.
  • Use well-organized, responsive layouts that allow for quick and easy navigation on all platforms and browsers .

Speed Up Page Load Time

  • Use little or no self-loading multimedia content.
  • Set external links to open in new browser windows/tabs.
  • Don’t let ads distract from your content: Place static ads to sides, and avoid pop-ups and self-loading multimedia ads.

Provide Quality Content

  • Have an obvious main message.
  • Use clear headers and subheads.
  • Tailor content to intended visitors.
  • Use stylish copy and images.
  • Make your content error-free.
  • Include a clear call-to-action and obvious links to next steps.

How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Lucky for you, there’s a metric for that.

Your website’s bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking to anywhere else on your website — in other words, single-page visitors.

If visitors bounce, it suggests they either didn’t find what they were looking for, or the page wasn’t user-friendly.

Unfortunately, a high bounce rate is significant, since it indicates that your website visitors aren’t looking for more content on your site, clicking on your calls-to-action, or converting into contacts. And to inbound marketers whose primary goal is to attract and convert website visitors into highly qualified leads for their sales teams, a high bounce rate is obviously some pretty scary stuff.

Fortunately, QuickSprout has created an awesome infographic that explains why bounce rate is so important, highlights benchmark industry averages for bounce rate, and identifies a variety of changes you can make to help reduce your website’s bounce rate, which you can find in a tool like Google Analytics. Check it out!

(And if you want to help convert visitors who are about to bounce from your site, try using Leadin, HubSpot’s free lead capture tool, to create a call-to-action with a relevant offer as they’re about to leave the page.

bounce-rate-(infographic)

Best WordPress Backup Plugins

Creating regular WordPress backups is the best thing you can do for your website. Backups give you peace of mind and can save you in catastrophic situations when your site gets hacked or you accidentally lock yourself out. There are several free and paid backup plugins for WordPress, and most of them are fairly easy to use. In this article, we will show you the 7 best backup plugins for WordPress.

Best WordPress Backup Plugins Compared

Important: Many WordPress hosting providers offer limited backup services, but please remember that it is your responsibility to backup your website on your own. Do not rely solely on your hosting provider for backups.

If you are not already backing up your site, then you should pick one of these 7 best WordPress backup plugins and start using it right away.

1. BackupBuddy

BackupBuddy

BackupBuddy is the most popular premium WordPress backup plugin. It allows you to easily schedule daily, weekly, or monthly backups. It can also automatically store your backups in Dropbox, Amazon S3, Rackspace Cloud, FTP, Stash (their cloud service), and even email it to yourself.

If you use their Stash service, then you also have the ability to do real-time backups.

The biggest advantage of using BackupBuddy is that it is not a subscription based service, so there is no monthly fee. You can use the plugin on the number of sites mentioned in your plan. You also get access to premium support forums, regular updates, and 1GB of cloud storage to store your backups.

You can even use BackupBuddy to duplicate, migrate and restore websites.

2. UpdraftPlus

UpdraftPlus

UpdraftPlus is a free WordPress backup plugin. It allows you to create complete backup of your WordPress site and store it on the cloud or download to your computer.

The plugin supports scheduled as well as on-demand backups. You can also choose which files to backup. It can automatically upload your backups to Dropbox, Google Drive, S3, Rackspace, FTP, SFTP, email, and several other cloud storage services (see our step by step guide on how to backup & restore your WordPress site with UpdraftPlus).

UpdraftPlus also has a premium version with add-ons to migrate or clone site, database search and replace, and multisite support among other things. The premium version also gets you access to priority support.

3. BackWPUp

BackWPUp

BackWPup is a free plugin that allows you to create complete WordPress backup for free and store it on the cloud (Dropbox, Amazon S3, Rackspace, etc), FTP, email, or on your computer.

It is extremely easy to use and allows you to schedule automatic backups according to your site’s update frequency.

Restoring a WordPress site from backup is also very simple. The BackWPup Pro version comes with priority support, ability to store backups on Google Drive, and some other cool features.

4. BackUpWordPress

BackUpWordPress

BackupWordPress is a complete WordPress backup plugin with automatic scheduling support. It allows you to create different schedules for your database and files. The only problem is that the free version does not allow you to store your WordPress backups to a cloud storage service.

If you want to store your backups on Dropbox, Google Drive, FTP, etc, then you will need to purchase a premium extension for it. The extensions are available for each service, and you can buy the one you need or the whole bundle.

5. Duplicator

Duplicator

As the name suggests, Duplicator is a popular WordPress plugin used to migrate WordPress sites. However it also has backup features.

It does not allow you to create automated scheduled backups which makes it less than ideal primary WordPress backup solution for a regularly maintained site.

6. WP-DB-Backup

WP-DB-Backup

With more than 400,000 active installs, WP-DB-Backup is one of the most popular WordPress backup plugins. The only problem is that it only backups your WordPress database.

This means that you will have to backup your media files manually. If you do not update a site too often or do not upload images, then you can use WP-DB-Backup as your primary WordPress backup plugin.

WP-DB-Backup makes it really simple to create database backups, schedule automated backups, and restore your database. It is also a very useful tool for users who do not have access to phpMyAdmin to backup WordPress dataabase manually.

7. VaultPress (with Jetpack)

VaultPress

At WPBeginner, we use VaultPress to backup our site. VaultPress was founded by Matt Mullenweg (WordPress co-founder) and his team at Automattic.

It has recently become part of Automattic’s another product called JetPack. You will need a JetPack subscription plan to use VaultPress. There are different pricing plans with different set of features.

VaultPress offers automated real-time cloud backup solution starting at $3.50 per month. Setting up VaultPress and restoring from backups is just a matter of clicks. With some of their packages, they even offer security scans.

There are a few downsides of using VaultPress. First, it is a recurring expense that can add up if you have multiple WordPress sites. Secondly, you will have to subscribe to JetPack, get a WordPress.com account, and install the Jetpack plugin on your site.

Lastly, on the lower plans backups are stored for only 30-days archive. If you want unlimited backup archive, then you would have to pay the $29 per month fee per website which is significantly more expensive for beginners when compared to other solutions listed here.